Blue Plate Media

4th ANNUAL BLUE PLATE MEDIA LOUNGE AT TOY FAIR A No-Cost Meet & Greet with Leading Media Executives at Blue Plate Media Lounge Summit, NJ – January 11, 2011 -- Simplifying the media buying process and educating youth and toy marketers about the media landscape is the goal of Blue Plate Media Service's 4th Annual Media Lounge, a one day Toy Fair event on Tuesday, February 15th, Room 1C01 at Jacob Javits Center, NYC, 8:30AM to 5:30 PM. Created by David Becker, President of Blue Plate Media Services, and six year strategic media partner to Toy Industry Association, the Blue Plate Media Lounge at Toy Fair (Jacob Javits Center, NYC) was created as a unique forum for toy manufacturers and marketers to meet and exchange ideas with traditional and new media providers. This media lounge is an educational forum, rotating hour to hour, from vendor to vendor, whereby one-on-one 15 minute media sessions are arranged between marketers and media partners in the Kid and Mom space. "Learning about media in the Kid space in an informal, intimate, non-threatening way is the focal point of our day", says Becker. "Our Blue Plate Media Lounge is not about selling (nothing is sold)…it is about learning and dialoguing and opening your minds to media opportunities that can positively impact your brand". Participating media partners at this year's 4th Annual Blue Plate Media Lounge include Box Top Media, Cartoon Network, Disney, MiniClip, Nickelodeon, National CineMedia Network, Six Flags Entertainment and Wild Tangent. These companies will be representing media from integrated platforms and consumer touch points, including TV, Online, Radio, Social Gaming, Print, Outdoor, In-Theatre and Onsite Gorilla Marketing. Executives will be on hand to informally meet and greet, educate, answer questions; and review and present 2011 media opportunities. Appointments are recommended. Blue Plate Media will be offering special media packages to those attending the Lounge. Attendees from emerging, mid-tier and mature brands looking to buy media more effectively are also welcome to consult with Blue Plate Media senior staff on current and future challenges. For more information, and to schedule face-to-face meeting times (see schedule below) with Blue Plate Media and its industry media partners, call 908-918-0202 or email info@blueplatemedia.net. WHAT: 4th Annual Blue Plate Media Lounge @ Toy Fair WHERE: Jacob Javits Convention Center, NYC, Room 1C01 WHEN: Tuesday, February 15th (8:30AM – 6P) MEDIA DAY: (Call to schedule One-On-One Talk Time) --------------------------------------------------------------------------------------
8:30AM - 10:00AM:	Out of the Box Media Crank Up Your Brand / Reaching Your Moving Target Box Top Media (Milk - In Store / In Home) National CineMedia (In-Theatre) Six Flags (In-Park)
10:00AM - 11:30AM:	Cartoon Network Cartoon Network.com
12:00AM - 1:30PM:	Nickelodeon / Nick Jr. Nick.com \| Addicting Games \| Shockwave \| Parents Connect)
2:00PM - 3:30PM	Disney Channel \| Disney XD Disney Online \| Disney Family & Women's Network \| Disney Mobile Radio Disney Family Fun
4:00PM - 5:30PM:	Out of the Box Media Leveraging Online / The Age of Engagement MiniClip (Leading Online Game Site) Wild Tangent (Social Gaming Solutions)
BACKGROUND: Blue Plate Media Services, LLC is a full service media planning and buying agency specializing in connecting with Kids and Moms. Blue Plate Media Services, through an affinity partnership with Toy Industry Association (TIA) www.blueplatemedia.net/tia, helps members to think, plan and buy smart, strategic media and to maximize spending and audience engagement. For more information on Blue Plate Media Services and/or to schedule meeting times at the Blue Plate Media Lounge, with one of its media partners, call Jill Lesnik at (908) 918-0202 or email jlesnik@blueplatemedia.net.